Awareness of Halal and Haram in Cosmetic Products in Negara Brunei Darussalam

Abstract

In realizing the importance of awareness of Ḥalāl and Ḥarām in cosmetic products, thus the primary objective of this study is to explore the level of awareness regarding the rulings of Ḥalāl and Ḥarām in cosmetic, to analyze the awareness on the issues of Ḥalāl cosmetic product ingredients, and to investigate strategies to increase the level of awareness of Ḥalāl and Ḥarām in cosmetic products’ issues. The quantitative data were collected from 103 of the respondents from citizens in Brunei-Muara District using a self-administered questionnaire. Statistical Package for Social Science (SPSS) version 25 was used as a measurement method to analyze the data collected in this study. The findings of this research revealed that the awareness on the rulings of Ḥalāl and Ḥarām in cosmetic is very high. It showed that the majority of the respondents understand the rulings of Ḥalāl and Ḥarām in choosing cosmetic products. Similarly, the awareness among the respondents towards the issues in Ḥalāl cosmetic product ingredients is also high. From the findings, it revealed that respondents are highly aware of religious belief on choosing Ḥalāl cosmetic products. to preserve the objectives of Sharī‘ah. However, there are still a minority of respondents who are still unaware of a certain matter, that requires attention to increase their awareness of such problems. Therefore, the findings show that strategies that can increase awareness of Ḥalāl and Ḥarām in cosmetic products’ issues are by providing more programs on Ḥalāl products, holding exhibitions on Ḥalāl products and services as well as increasing more local Muslim entrepreneurs to produce Ḥalāl cosmetics.