https://e-ilami.unissa.edu.bn:8443/handle/20.500.14275/3960 Fri, 03 Apr 2026 23:38:45 GMT 2026-04-03T23:38:45Z https://e-ilami.unissa.edu.bn:8443/handle/20.500.14275/8846 Consumers Purchasing Behaviour on South Korean and Japanese Food Products: A Study in Brunei Darussalam DK Nur Hidayatulamirah binti PG Zainul Asri This research aims to identify the consumers’ purchasing behaviour towards South Korean and Japanese food products, particularly snacks and instant food products, among Bruneian Muslim consumers who are among the Generation Z to Late Millennials. The research is based on the quantitative approach with the use of survey questionnaire. This research used both a descriptive and analytical approach in order to achieve the main objectives: investigating the halal purchasing practices towards Korean and Japanese snacks and instant food; examining the impact of culture influences in relation to food interest in their halal purchasing practices; and investigating the significance of Halal food awareness attributing to the influence between their cultural interest towards Korean and Japanese food and their halal food purchasing practices. The findings of this study shows that the cultural influences food interest is negatively and significantly affect the halal purchasing practices, whilst Halal awareness does positively and significantly moderates the cultural influences food interest as well as their halal purchasing practices. Therefore, this research has proven that the halal purchasing practices among Bruneian Generation Z and Late Millennials, the extent of cultural attraction and the level of interest in shaping their consumption of Korean and Japanese food products, as well as their level of awareness on the importance of Halal food is relatively high. This study will effectively recommend the producers and the web developer to further improve in providing more information on their products in order to satisfy the consumers’ purchasing behaviour in Brunei. Wed, 01 Jan 2025 00:00:00 GMT https://e-ilami.unissa.edu.bn:8443/handle/20.500.14275/8846 2025-01-01T00:00:00Z https://e-ilami.unissa.edu.bn:8443/handle/20.500.14275/8658 A Comparative Study on Properties of Different Halal-Based Gelatin and its Application Siti Nurul Bazilah Binti Haji Mohaimin Gelatin is a protein derived from collagen obtained from skin/hides, scales, bones and ligaments of animals. It functions as a gelling agent, stabilizer, emulsifier, thickener, texture improver, encapsulation materials, binder, clarifying agent in industries such as food and beverage, pharmaceutical, medicine, cosmetics, personal care and packaging. Due to multifunctional properties of gelatin, the production has been increasing globally. However, there have been growing concerns on the Halal status of gelatin which had largely been extracted from porcine and mammalian gelatin which has not been slaughtered according to the Islamic principles. In addition, recently there has been an increase in demand for the discovery of new sourced gelatin that could cater to the needs of many populations. Hence this research attempts to investigate the differences in physicochemical and functional properties of three Halal-based gelatin (bovine, ovine and fish gelatin), as well as gelatin-substitutes, namely pectin and carrageenan. This study also examines the application of gelatin in Brunei Darussalam’s manufacturing and production and identifies the most suitable gelatin substitutes in many areas of manufacturing and production in Brunei. Data collection is obtained from library research of previous researches and interviews with Brunei’s Halal and gelatin experts. The findings show that mammalian gelatin (bovine and ovine gelatins) has a superior rheological property compared to fish gelatin. Although fish gelatin has few limitations in regards to its functional properties, fish gelatin still has a greater benefit as it is healthier and has low melting temperature which could be suitable in the manufacturing of products in low temperature. Pectin and carrageenan which had become one of the top five in global food hydrocolloids market has also shown their potential in the food industry. This dissertation outlines the regulations and guidelines of gelatin application in manufacturing and production, as well as importation, retailing and distribution of gelatin and gelatin-containing products in Brunei Darussalam. Sat, 01 Jan 2022 00:00:00 GMT https://e-ilami.unissa.edu.bn:8443/handle/20.500.14275/8658 2022-01-01T00:00:00Z https://e-ilami.unissa.edu.bn:8443/handle/20.500.14275/8641 The Role of Local MSMEs of Brunei Darussalam in Promoting Halal Lifestyle through Modest Fashion Sharifah Nor Najwa Binti Haji Mat Zin Brunei Darussalam is one of the countries that recognizes the potential and capabilities of Micro, Small, and Medium-Sized Enterprises (MSMEs) in achieving the National Vision 2035 goal of a dynamic and sustainable economy. Additionally, the MSMEs of Brunei Darussalam wish to enter the Ḥalāl market. Beyond food, ḥalāl now encompasses other aspects of life, such as modest fashion. Although the fashion industry in Brunei Darussalam is still in its infancy, it is growing steadily. The marketing mix and the Theory of Planned Behaviour were used to explain the role of MSMEs in promoting the ḥalāl lifestyle through modest fashion. The objectives of the study were to evaluate how local MSMEs in Brunei Darussalam play their role in promoting the ḥalāl lifestyle through modest fashion using marketing mix tools (product, place, and promotion) and then to examine how respondents perceive the marketing mix tools (product, place, and promotion) used by local MSMEs in Brunei Darussalam. Identify the factors that influence the preferences of respondents toward modest fashion. The data was collected using both qualitative and quantitative methods. Five informants were interviewed to obtain in-depth information from the head and senior management personnel chosen for the qualitative approach. This study simultaneously collected responses from 248 customers in Brunei using a Google form. The data were quantitatively analysed using the software SPSS (version 22). In contrast, qualitative data were coded manually using Microsoft Word. The majority of findings indicate that local MSMEs have fulfilled their role in promoting modest fashion, as respondents agree that their marketing strategies influenced them to purchase products from local MSMEs. Sun, 01 Jan 2023 00:00:00 GMT https://e-ilami.unissa.edu.bn:8443/handle/20.500.14275/8641 2023-01-01T00:00:00Z https://e-ilami.unissa.edu.bn:8443/handle/20.500.14275/8635 Determinants of Halal Food Purchasing Behaviour in Brunei Darussalam Rabiatul Adwiah Binti Abdullah Halal Certification is not only halal food but also certified for consumption as well as the usage and the ingredients of the food. However, there are a lot of abuses recently relating to halal in term of the logo, especially when it comes to foods and products. Apart from that, some of Muslim consumers living in a Muslim country assume that all the foods and product is Halal by nature unless being told otherwise. The purpose of this study is to examine consumers awareness of Halal Certification (either Halal Permit (Label) or Halal Certification) towards Halal Certified foods in Brunei Darussalam. Another purpose was to investigate the factors and the level of trust that influence the consumer in the acceptance and purchasing behaviour towards Halal Certified Foods in the local premises or supermarket using the Theory of Planned Behaviour (TPB) and Extended Theory of Planned Behaviour – Trust. To achieve the objectives of this, the researcher used a quantitative method in collecting data. The survey question was distributed to the general public, with a focus on Muslim consumers in Brunei Darussalam. Based on a survey of 213 respondent throughout Brunei Darussalam, the results of this study reveal that the Theory of Planned Behaviour – Attitudes, Subjective Norms and Perceived Behavioural Control have positive effect on consumer purchase behaviour towards halal certified foods in Brunei Darussalam. According to the level of awareness of the respondents in this research, positive outcomes showed that majority of them have a high level of awareness. This study also proves that trust have a positive influence in purchasing halal certified foods regardless the seller is Muslim or not or the foods is from Muslim or non-Muslim country. Sun, 01 Jan 2023 00:00:00 GMT https://e-ilami.unissa.edu.bn:8443/handle/20.500.14275/8635 2023-01-01T00:00:00Z