https://e-ilami.unissa.edu.bn:8443/handle/20.500.14275/6548 2026-04-07T19:04:51Z 2026-04-07T19:04:51Z Ma'sum Bin Haji Isa https://e-ilami.unissa.edu.bn:8443/handle/20.500.14275/8515 2025-10-06T16:36:13Z 2023-01-01T00:00:00Z

The Use of Mobile and VR Technology in Online Shopping as Business Marketing Tool in Brunei Darussalam Ma'sum Bin Haji Isa Virtual Reality (VR) technology has gained popularity in various industries, including retail, and it is essential to investigate its potential in improving online shopping experiences. The objective of this study is to determine whether the VR technology can be accepted by consumers in Brunei Darussalam and whether it can be used as a marketing tool in the online shopping platform. The research will use a mixed-method approach, which involves gathering both quantitative and qualitative data. The quantitative data will be collected through questionnaires from 384 consumers in the Brunei Muara district. In contrast, the qualitative data will be gathered through semistructured interviews with selected participants who shop online. These interviews will provide a more comprehensive understanding of the consumers' experiences and perceptions of using VR technology while online shopping. The research procedure includes analyzing the collected data using both statistical and thematic analysis techniques. The data will then be used to develop a prototype of a VR online shopping platform, which will be tested using a user acceptance testing method. The findings of this study are expected to contribute significantly to the understanding of how VR technology can enhance online shopping experiences. It is hoped that these findings will assist retailers in developing effective strategies to increase customer engagement and satisfaction. Overall, this study's objective is to provide insights into the potential of VR technology in the online retail industry and its impact on consumers' experiences and perceptions.

2023-01-01T00:00:00Z Dk Siti Syahirah binti Pg Idris https://e-ilami.unissa.edu.bn:8443/handle/20.500.14275/6672 2024-11-04T16:38:46Z 2023-01-01T00:00:00Z

3D Sa’i Virtual Reality for Monitoring Hajj Pilgrims’ Cardiorespiratory Performance Dk Siti Syahirah binti Pg Idris Hajj, one of the five pillars of Islam, is a significant religious obligation for Muslims who are financially and physically capable of performing it. However, the physical demands of the pilgrimage can be daunting for many, especially in terms of cardiorespiratory fitness, which plays a critical role in successfully completing the Hajj and Umrah. The strenuous and rigorous activities involved in the pilgrimage, such as Sai, Tawaf, throwing stones at the three Jamrat in high-temperature environments, overcrowding, and other vigorous activities, can often leave pilgrims feeling fatigued and exhausted, leading to potential unconsciousness. To address this issue, this research aims to improve the fitness levels of pilgrims, focusing mainly on the Sai activity, which is one of the most physically demanding aspects of the Hajj pilgrimage. The researchers developed a 3D virtual environment application called Qaadirun ‘ala adaari assa’ie, also known as "Fit 4 Sa’i," which simulates the real environment of Sai. A true experimental design and pretest-posttest control group design were employed to evaluate the effectiveness of the program. During the study, the participants underwent a 2.4-kilometer fitness test and completed eight training sessions over a four-week period to determine if the program was successful in improving their cardiovascular fitness. The study outcomes were analyzed, and it was discovered that the training provided by the program was beneficial in helping individuals reach the required fitness levels needed to complete the Hajj pilgrimage successfully.

2023-01-01T00:00:00Z Dayangku Siti Nurul Mashitah binti Pengiran Mohd. Sahar https://e-ilami.unissa.edu.bn:8443/handle/20.500.14275/6671 2024-11-04T16:33:22Z 2023-01-01T00:00:00Z

An Ethical Evaluation of Citizen Journalism on Instagram in Brunei Darussalam Dayangku Siti Nurul Mashitah binti Pengiran Mohd. Sahar Citizen journalism: the act of participation and involvement of the citizens in the journalism field has become predominant by the presence of social media such as Instagram. Problems develop when there are unverified viral messages spreading amongst the public. Since the social media allows users to express their opinions, biased opinions may cause harm and disrupts the harmony of the society or community. These can cause misinformation, resulting in confusion or misunderstandings. The purpose of this paper is to determine how Bruneian citizen journalists participate in citizen journalism, to investigate the Islamic ethical practice and the factors contributing to the act, in order to design and develop a mobile application prototype of a guideline in Islamic ethical practice in citizen journalism. The effectiveness of the mobile application prototype is also determined. This study uses mixed method approach, begins with qualitative for the first three objectives then quantitative to measure the effectiveness. A purposive sampling with interviews and document analysis were used for the qualitative method while a questionnaire was used to collect from a simple random data sampling. It was found that Bruneian citizen journalists commonly reshare information using the Instagram stories, discuss matters with their audience using Instagram stories and privately, and share their opinions through Instagram stories. They practice Islamic ethical conduct where they gather information from reliable sources and aware of the contents of viral messages. If they happen to share the wrong information, they practice accountability. Factors contributing to citizen journalism include citizen’s responsibility to inform others and social interaction. As a product from this research, the data obtained from the interviews and the questionnaire were used as part of the requirement analysis for the mobile application prototype development.

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